A new way of doing business which promotes one particular sale or deal on a given day. This deal is often distributed through email or text messaging and usually made available for 12-24 hours.
Demographic cohorts are basically different generations. Each one of them is raised surrounded with different technology and society so it developed a different behavioral pattern. It’s essential to recognize the cohort that contains ideal customers for travel agencies. Later on, travel agencies can design tours and travels their potential customers find interesting, promote it on various channels where travelers will see it, etc.
A deposit is a sum of money paid as a first installment on the purchase of a tour or a travel.
A place to which a traveler is going. In the travel industry, any city, area, or country which can be marketed as a single entity for tourists.
Destination management company (DMC) is a business that’s specialized in promoting and re-selling tours and accommodations related to the specific area where they operate from. They offer an advanced knowledge of a destination.
Destination marketing organization (DMO) is a membership category of the National Tour Association. The DMO includes state or provincial tourism offices, convention and chambers of commerce, which promote a city, region, or state as a travel destination.
Travel within the country of residence.
A transaction of buying or selling online.
Experience marketing, sometimes called “experiential marketing”, “event marketing”, “on-ground marketing”, “live marketing”, “participation marketing”, or “special events” is a marketing strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand or a brand experience. In other words, it’s a type of promotional campaign that requires you to appeal to the traveler’s senses and showcase what they will experience when they visit your destination.